These are some steps you should follow in order to have a very interactive and functional web site.

1. Initially, you have to design a basic website first. The first idea of your website must be promising so that you can improve it constantly. Here you have to use a static web page such as Home page, About Us page, Contact Us, Privacy Policy page, and Terms & Conditions web page. You may follow some general standards to organize and design these pages.

2. Choose an easy-to-remember name. The name you use in your website has to be a very eye catching name. Keep in mind that the name you choose has to reflect clearly the purpose of your company.

3. You should add a news column to the initial page of your website. Here you include the latest headlines. You can also add a news column to the rest of the web pages as well. News columns should be related to your business as possible, but you can add general news as well.

4. Use flash to display the different images you have in your site. Very often, there is not enough space to add the graphics and images you want. So you can use flash player to show your visitors all your pictures. You can give postcards with personalized messages to users if they want. This is a very good way to involve your visitors with your company.

5. Add an online calendar for your users. You can add a calendar on your web page for your visitors. Here, they simply use a password to have their own calendar. This can be a good option for those ones who are dependant on computers. Your visitors may find it useful since they are allowed to mark out important appointments and events.

6. An online guest book could be a good opportunity to think about what visitors think about your website. Visitors can use the guest book to share comments with other users or to leave some messages to your company.

7. Newsletters are perfect to keep your visitors informed about the latest products and services of your company. In this case, visitors simply subscribe to your newsletter by giving their e-mail address and name. Then, you can use that mailing list to promote your company in the future.

8. A search engine tool added to your web design would allow your visitors to keep searching new stuff without leaving your website. Also, you can use a personalized search engine for the contents of your website. The visitors simply enter the keywords that they are looking for in the contents of your web pages.

9. Add a mortgage calculator gadget. This can be a good option for your website especially if you are involved with e-commerce. Users can use this tool to understand the various pricing structures and variations of the products and services you provide.

10. Your website must contain a discussion forum to allow your users to discuss about your website and the services you have provided. You may start a discussion topic or users can start their own. Moreover, you can use “radio buttons” or “check boxes” to highlight the various options you show to your visitors.

These key steps will help you to make your website more interactive and meaningful for your visitors.

Additionally, you should make regular updates and improvements in your website. You may change your website concept and logos al least once every two years. You should test your website regularly in the popular web browsers such as Internet Explorer, Mozilla Firefox, Google Chrome, Safari, and some others. You have to ensure that your website can be viewed properly in each of these browsers. Check all links and buttons before and after you launch your new website.

Of course, if you are not very proficient in professional web design, it would be better to hire a web design company to do the job for you. Remember that a website represents your online identity, especially if you are offering services or products. Online business always needs to display a very competitive and corporate image to the people, so you have to contact a reliable and experienced design company to create your website.